How To: Aussie Style Personal Branding Brisbane, Melbourne, Sydney & Beyond

Even though developing a personal brand is super important, Australians typically find self-promotion difficult. This slideshare provides some easy strategies and tips for building a professional brand without feeling uncomfortable during the self-promotion process.

These tips are applicable to anyone wanting to build their credibility and career opportunities. If you are part of one of our outplacement programs – talk to your coach about how we can help you to develop and strengthen your own personal brand.

Building A Personal Brand (Slideshare)

Learn about personal branding in just a few clicks. If you need support creating your personal branding in Melbourne, Brisbane, or elsewhere in Australia, our team is always here to help.

Personal Branding Aussie style – Tips for Australians on How to Build Your Personal Brand without Selling Your Soul. From Outplacement Australia


You’ve checked out our slideshare, but let’s recap – why is building your personal brand important?

  1. Self branding increases your chance of professional success
  2. It sets you apart in a competitive market
  3. It is an effective method to showcase your expertise
  4. It helps you build trust

Whether you promote your brand on LinkedIn, your own personal website, on social media platforms, or elsewhere, it is integral for successful business.

The best personal brands are always optimised to suit your target audience. Here are a few tips to help you ensure your self promotion is saying the right things to your potential employers or customers:

  1. Be real. Spend time uncovering your authentic brand so your brand is sustainable.
  2. Understand your target audience and know what your audience is looking for.
  3. Develop your pitch so it feels natural and resonates with your target audience.
  4. Use evidence to enhance your credibility and draw on your energising strengths.
  5. Be consistent with your brand building. Trust and awareness take time to achieve.

Still unsure – ask about Outplacement Australia’s personal branding programs. Our experts can help you with your personal branding in Sydney, Melbourne, Brisbane, and beyond

Personal websites and social media accounts are a great way to develop your personal brand. Here are some examples of strong and effective personal branding:

  1. Bill Nye
  2. Marie Kondo
  3. Leonardo Dicaprio
  4. David Attenborough
  5. LeBron James
  6. The Kardashian Family
  7. Beyonce
  8. Bear Grylls
  9. Gary Vaynerchuk
  10. Gary Sheng

We understand that you may not be able to boast the same achievements in your own personal branding – but there is always something unique that you bring to the table. Our team is here to help you develop your personal brand. Contact us today for assistance.